With video now accounting for around 75% of all online traffic and over 500 million people watching videos on Facebook
every day, video content is becoming more and more of a necessity to promote your business.
Years ago it was only the large corporations who would use video, reaching out to new customers through huge tv advertising campaigns. Now though, it’s a platform that everyone can get involved with including small businesses.
Video is a chance for you to reach out to your customers and talk to them directly in an engaging and interesting way. They get to see your business’s personality and can be educated in your product or philosophy. Most small businesses have reservations; as cash flow can be tight and they maybe feel that hiring a video production company is out of their reach, but this doesn’t have to be the case, and here are our top 5 reasons why your small business needs video.
1. GET A HIGHER GOOGLE RANKING
is the second largest search engine. How many times have you searched for a ‘how-to’ video or a review of something you are looking to buy? With the video site now owned by Google
, your website’s keywords are ranked higher from your videos than traditional SEO as long as you optimise it with the correct titles.
2. TELL A BETTER BRAND STORY
Who is the person most passionate about your business? You of course. No one else will ever feel as strongly about it so who better than to tell the world about your story. With the help of a strong message, music, beautiful images and high-quality video production value you are guaranteed to make your customers experience how strongly you feel about your brand in the style you wish to convey and it creates trust with your audience.
3. INCREASE EMAIL CLICK-THROUGH RATES
Video can drastically increase your click-through rates in your email marketing, sometimes up to 3 times. Short and simple videos just give your email a more personal touch, as if you are talking directly to the customer, rather than a typed message. A personal ‘thank you’ said with emotion and eye contact is much more effective than on paper.
4. YOUR CUSTOMERS ARE WATCHING VIDEO
People from all walks of life enjoy videos and films. If your demographic is 5 years old to 95 years old they will understand and respond to a good piece of video content. Over 55% of people watch videos online every day and just having the word ‘video’ in an email title can boost the open rate by 19%. If you engage with your customers with video they are much more likely to share it with their friends.
5. VIDEO ADVERTISING IS EXTREMELY EFFECTIVE
Video has the highest average click-through rate of any digital advertising format. Companies like Amazon and eBay have reported that adding a video ad to a product description can increase the chances of a customer buying that product by around 35%. You can also view in-depth analytics with videos on Facebook, Youtube, and Instagram which help you identify your target audience and improve your marketing strategy going forward.
WE CAN HELP
If you feel you will benefit from having video content produced for your company, then get in touch
and we will be more than happy to help you achieve it.