In a world flooded with content, how do you capture your audience’s attention? The answer lies in giving your videos an edge with interactivity. Audiences want more than simply to watch a video; they want to engage with and shape the experience, becoming an active part of your content.

To learn more about interactive video production in Brighton, let’s dive deeper into the elements that matter, why they’re important, and how to win over your viewers by placing them at the centre of your content.

Interactive Elements That Boost Viewer Engagement

What actually makes a video ‘interactive’? When video production companies in Brighton (like ourselves) talk about interactive video, we’re referring to content that allows viewers to engage directly with what you’ve produced. Usually, this means they can click on the video to trigger an action.

Some of the most impactful interactive elements include:

• Clickable hotspots: Viewers can click on areas to learn more or personalise the content.
• In-video polls and quizzes: Ask your viewers a question within the video that encourages them to select an answer.
• Branched storytelling: Viewers choose how the story unfolds, with different options leading to different outcomes.
• Embedded forms: Add forms to collect viewer information (like email addresses) so that your audience can complete a task without having to leave the video.
• Shoppable video features: Use clickable product tags that send the viewer directly to a product or service page.

Brighton production companies can offer these features, but they’re still fairly rare in the content world. Implementing them in your strategy could give you an edge over your competitors.

Why Interactivity Matters in a Mobile-First Era?

A huge portion of video views in the UK comes from mobile devices, where short attention spans and fast scrolling are the norm. If your video doesn’t offer immediate engagement, users move on.

Interactive features work especially well here, as they’re responsive, can be personalised, and are still fairly unique, catching the attention of an audience that’s used to standard content.

Top Tips from Production Companies in Brighton

As a team offering video production in Brighton, we know a thing or two about creating interactive video.

We know, for example, that it’s about more than simply adding a tech-savvy feature. Instead, interactivity requires storytelling to ensure your chosen feature sits naturally within your content and your audience understands why it’s there.

It’s also important that your interactive elements are unique to your brand. A run-of-the-mill, off-the-shelf feature embedded within your content isn’t going to capture your target audience’s attention. Whether it’s a branched storyline or clickable overlays, your interactive elements need to reflect your brand image and the audience’s intent if you want to win over your viewers.

Interactive Video Production in Brighton

Ready to step up your content game? Help your videos stand out in a crowded market with the help of Wild Stag Studio. We’re one of the top video production companies in Brighton, known for our immersive and engaging content creation. Learn more or start a project by getting in touch with our team today.