Everyone remembers a well-told story. In video production, storytelling lies at the heart of building a brand, connecting with your target audience, and leaving a lasting impression. It builds trust and strengthens emotional bonds, leading to long-term loyalty.

If you’re exploring video production in Southampton or anywhere across the UK but don’t know where to start, our guide is here to help. Get to grips with the basics of crafting compelling brand stories and the power of video with advice from our videography team.

Understanding the Core of Your Brand Story

Before starting to produce a video, you need a clear understanding of your brand image and the story you want to tell. Consider who you are from your audience’s perspective, asking questions such as:

• What drives my business?
• What problem do we solve for our audience?
• What are my business’s core values?
• What tone or emotion do I want my audience to associate with my brand?
• What visuals, language, or symbols consistently represent my brand?

Once you’ve got a well-rounded view of your brand and the story you want to tell, use it to centre your ideas. Each aspect of your storytelling should align with your image, your message, and your goals. This consistency builds trust and recognition with your audience.

Choose the Right Video Concept

When it comes to video production in Southampton, choose a video concept that suits your message and your audience. Think about the platform you’ll use to share the video, the tone your audience responds to, and what kind of story will best showcase your brand. Some different options to consider include:

• Founder’s story videos
• Customer testimonials
• Emotive adverts
• Behind-the-scenes footage
• Day-in-the-life short films
• Quick reels or shorts

For instance, on your website, a customer testimonial showcasing how your product or service has helped them would be fantastic on a product or about page. A longer, day-in-the-life short film for founder-facing brands would be excellent on YouTube, where vlog formats are super popular.

Include the Essentials of Good Storytelling

Great storytelling isn’t solely about ticking boxes, but there are some essential elements you should include in your video production.

You need a clear narrative, with a general ‘beginning, middle, and end’ structure. Start by introducing a relatable problem or scenario your audience cares about, then clarify how your brand offers a solution.

It’s also important to show rather than tell, using visual queues and well-chosen music to guide the audience through the story. Wrap up your video with a strong, clear call to action that encourages a next step, like visiting your website to learn more or booking a product demo.

Professional Video Production in Southampton

Video storytelling for brands is a powerful tool that you can use to connect with your audience and build long-lasting relationships. But creating a video that does all of this (and more) can be tricky – that’s where we come in.

If you’re considering video production in Southampton, our team of professionals at Wild Stag Studio can ensure you tell your story in a way that resonates with your audience.

To learn more about our video production services, reach out to our team today.